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Colored hair: maintain it and restore its radiance

Maintaining a color requires special attention on a daily basis to preserve its radiance and shine. Discover the advice of our experts to take care of your colored hair.

Different types of hair dye
 
Whether coloring at home or in a salon, semi-permanent, full head or highlights, there are a wide variety of hair dyes. We often compare chemical dyes to natural or botanical coloring.
Chemical dyes work thanks to a chemical oxidation process. It opens the cuticles of the hair to lock the color inside. The color will be modified in depth and will last a longer time, but the risk of altering your hair is very high.
To preserve your hair’s health, it is often recommended to use botanical or natural dyes. This is a process that simply covers the hair with color, but only on its surface. The hair fiber is respected, but the color disappears quickly.
What risks are there for my hair?
 
While dyeing your hair gives it a boost, it is not without damage to your lengths. During the coloring process, the hair becomes weakened. This is because chemical dyes damage the hydrolipidic film, which serves as a protective barrier for the hair. It is then exposed to all of the external aggressors (heated hair tools, sun, pollution, etc.). The result: your hair becomes dry, dull and brittle. On the other hand, your hair’s cuticles will open during the coloring process to absorb the pigments. The smooth and shiny appearance of your hair will thus disappear. As the days pass, your hair will appear less radiant and silky.
Soin Couleur Yves Rocher
The right steps to take to preserve your color
To help your hair rebuild itself after coloring, it is essential to adopt a specific and complete care routine.
1

GENTLY WASH
Sulfate-free shampoos are often recommended for hair that has become sensitive after coloring, as they gently wash it and preserve the hydrolipidic film of the hair fiber.
We advise adapting your shampoo to your type of color.
For darker colors (black, brown, red, etc.), choose a protective and nourishing shampoo that will gently wash your hair and nourish your lengths. This way, your color will be even more vibrant.
If you have bleached or lighter hair (blond, while, gray, etc.) use a purple shampoo that is specially designed for these types of color. It will reduce unwanted highlights and restore your hair’s radiance.
2

INTENSELY NOURISH YOUR LENGTHS WITHOUT WEIGHING THEM DOWN

As well as your shampoo, it is highly recommended to apply a rinse-off treatment during your routine. A conditioner to detangle, nourish and restore your hair’s radiance without weighing it down. Or a mask to repair color damage, protect your color and intensely nourish your hair.

3

RESTORE RADIANCE

An ancient recipe, rinsing vinegars are used as the last step in your hair care routine. It is the ideal product for soft and shiny hair. The acetic acid in vinegar dissolves the limescale in the water, while its acidic pH tightens the cuticles in the hair strands. Rid of all its dullness, the hair’s suppleness and shine is restored.

Our experts’ advice
 
Rinse your hair with cold water. This improves your hair’s shine while preserving its color.

The illuminating power of Raspberry Vinegar
 
Our Botanical Beauty® Researchers have selected Raspberry Vinegar to develop our Color range.
Known for its effectiveness since ancient times, it neutralizes the limescale found in water that dulls the hair fiber every time you wash it. It thus revives the shine of dyed hair.
Framboise Couleur Yves Rocher
The COLOR routine, the secret to keeping colored hair healthy
Discover our hair care products rich in Raspberry Vinegar to restore your hair’s radiance and shine.
 
*Only found in the conditioner and the mask
**Instrumental tests on strands of hair.

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