{"id":7331,"date":"2023-08-22T03:00:54","date_gmt":"2023-08-22T03:00:54","guid":{"rendered":"https:\/\/abspace.yves-rocher.com\/ca-fr\/?p=7331"},"modified":"2023-08-16T16:50:25","modified_gmt":"2023-08-16T16:50:25","slug":"yves-rocher-revient-aux-sources","status":"publish","type":"post","link":"https:\/\/abspace.yves-rocher.com\/ca-fr\/fr\/yves-rocher-revient-aux-sources\/","title":{"rendered":"Yves Rocher revient aux sources"},"content":{"rendered":"
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Yves Rocher d\u00e9voile une nouvelle strat\u00e9gie de marque, \u00ab\u2009retour aux sources\u2009\u00bb, qui reconnecte la marque \u00e0 ses racines.<\/p>\r\n <\/div>\r\n <\/div><\/div>

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Retour aux sources<\/h3><\/div><\/div><\/div><\/div>
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La nouvelle strat\u00e9gie de marque d\u2019Yves Rocher renoue avec ses valeurs fondamentales en proposant une exp\u00e9rience d\u2019achat am\u00e9lior\u00e9e et une politique de prix durable afin de promouvoir sa vision de la beaut\u00e9\u2009; une beaut\u00e9 accessible, naturelle et respectueuse de la peau comme de la plan\u00e8te.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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Pourquoi faire peau neuve ?<\/h3>\n

Ce retour aux sources<\/strong> vise \u00e0 reconnecter la marque \u00e0 sa mission premi\u00e8re : offrir une beaut\u00e9 naturelle et responsable<\/strong>, en cultivant, en r\u00e9v\u00e9lant et en transmettant l\u2019incroyable pouvoir des plantes par le biais de produits cosm\u00e9tiques dont la puissance v\u00e9g\u00e9tale est \u00e9prouv\u00e9e. De plus, la nouvelle strat\u00e9gie vise \u00e9galement \u00e0 forger une connexion encore plus approfondie et authentique avec les client.es de la marque dont l\u2019apport est au c\u0153ur de ce nouveau dispositif de repositionnement de marque.<\/p>\n

La nouvelle strat\u00e9gie d\u2019Yves Rocher, retour aux sources, est guid\u00e9e par l\u2019objectif principal de renouer avec ce qui fait l\u2019essence de la marque : sa ma\u00eetrise du v\u00e9g\u00e9tal et son art de la formulation, de la plante \u00e0 la peau.\u2009<\/strong><\/p>\n<\/div>\n<\/div><\/div><\/div>

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Magasiner autrement<\/h3>\n

M\u00eame si on tente de faire de bons choix en tant que consommatrice, il est souvent difficile de concilier respect de la peau<\/strong>, efficacit\u00e9<\/strong> des formules et impact sur l\u2019environnement<\/strong>. C\u2019est pourquoi depuis la fin ao\u00fbt 2023, les magasins Yves Rocher offrent une exp\u00e9rience rehauss\u00e9e qui mise sur l\u2019engagement de la marque en mati\u00e8re de formulation, d\u2019\u00e9coconception et d\u2019approvisionnement et en utilisant des mat\u00e9riaux plus \u00e9cologiques. On y trouve un espace consacr\u00e9 aux soins solides et des informations claires sur la fabrication des produits et des emballages, mais aussi des formules encore plus b\u00e9n\u00e9fiques pour notre peau et l\u2019environnement.<\/p>\n

Les magasins engag\u00e9s offrent \u00e9galement une exp\u00e9rience recentr\u00e9e sur l\u2019expertise botanique d\u2019Yves Rocher au moyen d\u2019exp\u00e9riences personnalis\u00e9es mises \u00e0 la disposition des client.es : des diagnostics de peau et de cheveux permettant d\u2019identifier leurs besoins sp\u00e9cifiques et de trouver des soins parfaitement adapt\u00e9s pour une routine beaut\u00e9 naturelle sur mesure.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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Des prix plus doux<\/h3>\n

Dans cet esprit de transparence et de simplicit\u00e9, les prix sont aussi repens\u00e9s pour \u00eatre plus doux et faciles \u00e0 comprendre. Ce qui le rend possible : le fait de miser sur des ingr\u00e9dients naturels, de produire les cosm\u00e9tiques sans interm\u00e9diaire<\/strong> et de mettre en lumi\u00e8re le g\u00e9nie des plantes plut\u00f4t que des \u00e9g\u00e9ries c\u00e9l\u00e8bres.<\/p>\n

En privil\u00e9giant des prix plus doux en tout temps plut\u00f4t que du bruit promotionnel, Yves Rocher souhaite offrir \u00e0 ses clients une exp\u00e9rience d\u2019achat qui soit fid\u00e8le \u00e0 son expertise<\/strong> et \u00e0 ses valeurs<\/strong>.\u2009<\/p>\n<\/div>\n<\/div><\/div><\/div>

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(Se) faire du bien<\/h3>\n

Les client.es ont acc\u00e8s \u00e0 un nouveau programme de fid\u00e9lit\u00e9 en magasin<\/strong> qui permet de mieux prendre soin de soi, comme de la nature. Avec ce nouveau programme, disponible depuis le 22 ao\u00fbt 2023, les client.es peuvent cumuler des points \u00e0 chaque achat et les bonifier gr\u00e2ce \u00e0 l\u2019achat de produits engag\u00e9s. Ils peuvent ensuite obtenir des r\u00e9compenses ou opter pour que des arbres soient plant\u00e9s gr\u00e2ce aux activit\u00e9s de reforestation que m\u00e8ne la Fondation Yves Rocher.\u2009<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Yves Rocher d\u00e9voile une nouvelle strat\u00e9gie de marque, “retour aux sources”.<\/p>\n","protected":false},"author":974222,"featured_media":7360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[521,438,561,551,422,424],"class_list":["post-7331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-belleengagee","tag-cosmetiquevegetale-fr","tag-expertisebotanique","tag-lamarque","tag-nosengagements-fr","tag-nosvaleurspartagees-fr"],"acf":[],"yoast_head":"\nAct Beautiful - Yves Rocher revient aux sources - Yves Rocher<\/title>\n<meta name=\"description\" content=\"Yves Rocher d\u00e9voile une nouvelle strat\u00e9gie de marque, "retour aux sources".\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abspace.yves-rocher.com\/ca-fr\/fr\/yves-rocher-revient-aux-sources\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blogue Yves Rocher | Un retour aux sources\" \/>\n<meta property=\"og:description\" content=\"Yves Rocher d\u00e9voile une nouvelle strat\u00e9gie de marque, \u00ab\u2009retour aux sources\u2009\u00bb, qui reconnecte la marque \u00e0 ses racines.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abspace.yves-rocher.com\/ca-fr\/fr\/yves-rocher-revient-aux-sources\/\" \/>\n<meta property=\"og:site_name\" content=\"Canada FR YR AB\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-22T03:00:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abspace.yves-rocher.com\/ca-fr\/wp-content\/uploads\/sites\/21\/2023\/08\/SOCIAL-FB-banner-FR.jpg\" \/>\n<meta name=\"author\" content=\"estelleroubat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"estelleroubat\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/abspace.yves-rocher.com\/ca-fr\/fr\/yves-rocher-revient-aux-sources\/\",\"url\":\"https:\/\/abspace.yves-rocher.com\/ca-fr\/fr\/yves-rocher-revient-aux-sources\/\",\"name\":\"Act Beautiful - 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