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Escape to Madagascar

Discover Aphloia, the star ingredient in our Elixir Jeunesse line.

We’re heading to Madagascar to discover Aphloia, the star plant in our Elixir Jeunesse, with double antipollution and repair action.

Our journey starts with the botanists, who go all over the world in search of extraordinary plants. They landed on the island of Madagascar over twenty years ago, there they discovered Aphloia, which they then studied closely. After conducting an ecological and biological study, they discovered it had exceptional reparative and protective properties.

In fact, this tree is capable of completely renewing its bark and building up reserves in its leaves of a natural molecule called Alphoiol, which effectively protects it against external aggressors. Our botanists extracted and concentrated this molecule using an exclusive and innovative 100% natural extraction process to provide skin with properties of this plant.

And it’s not just your skin that’s well taken care of! Our teams also seek to preserve the beauty and biodiversity of nature. Therefore, they pay particular attention to conditions for growing and harvesting the plants that we use in our products. Aphloia is harvested from the high plateaus of Madagascar, about 30 km (18 miles) from the capital of Antananarivo.

There it is mostly women who carefully pick the leaves by hand during the rainy season between October and April in order to promote regrowth. In order to streamline our supply chain, we participated in the funding for the installation of an industrial machine, which allows our local partner to transform plants into extracts and therefore increase the added value created locally.

And that’s just a small part of what’s behind your product. Formulators, packaging engineers, safety and effectiveness assessors… all working together, day after day, to continually improve and develop products that make women and nature more beautiful!

Cover photo credit: Rindra RAMASOMANANA

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Guide to Beautiful Brows

How to structure, reshape, discipline them, we tell you everything!

You enhance your eyes, you adorn your lips, but do you think about the power of great brows? Follow the easy steps below for gorgeous brows.

Eyebrows can define and add stunning intensity to your eyes. When you make a few tweaks, your brows can balance, as well as add structure to your features. Follow our helpful hints and tips to enhance, correct any brow imperfections and, ultimately, make your brows enhance the beauty of your face.

Tips: Do pick a high precision tweezer and only pluck hair below the brow to maintain your natural shape. Don’t choose an unnatural shape. Tweaking your natural shape will give you the best results.  

 

 

Bonus Tip: Be sure to use a light, flicking motion to fill in your brows for the most natural effect.

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Are You Chamomile or Cornflower?

Do you know why our products made with plants from La Gacilly are as gentle and as effective?

Do you know why our products made with plants from La Gacilly are as gentle and as effective? We are taking you on a walk through our fields to learn about our flowers and our experts.

At La Gacilly, the heart of the Yves Rocher Brand beats to the rhythm of our collaborators’ passion. People of the earth, as they defined themselves, who live to the rhythm of this nature they cherish so much. They are botanists, gardeners, agronomists who nurture and grow plants that will eventually become the actives in your favorite products. But how do they make sure that plants deliver their full potential without forcing the hand of nature or harming it?

 

In our 55 acres of organically-grown flower fields, everything was thought up to let nature take its virtuous course with a little help from man. Bees from 270 hives on Yves Rocher fields appreciate the plant diversity and, at the heart of this ecosystem, they are doing well. They particularly appreciate Camomile and Cornflower flowers that we are, as it happens, just about to harvest and that consequently give honey its fragrance. All around the crops, enclosure hedges and other plants attract predatory insects of crop bugs and therefore play a role in protecting cosmetic plants. Come winter, plant covers will nourish the soil, fertilize it and break it down to naturally meet the needs of the soil and plants in accordance to crop rotation principles.

By combining the best of nature and recreating the natural development of ecosystems, we can offer effective beauty results that respect the needs of your skin all the while protecting our environment.

Which plant are you? Tell us everything, comment this article!

Calendula - Bubbly

Arnica - Radiant

Bleuet - Elegant

Camomille - Gentle

Crédit photo : Emmanuel Berthier

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My easy eco-friendly tips

Who said that changing your habits for a more sustainable lifestyle has to be restricting?

Who said that changing your habits for a more sustainable lifestyle has to be restricting?

1- Energizing Mornings

As you wake up, start your day with a good dose of energy! Choose seasonal and organic fresh fruits: a mix of flavors, scents and colors to make it a richer, happier and more flavorful day.  Moreover, they are rich in antioxidants, your skin will thank you!

2- Hair blowing in the Wind

 

What better way to keep the momentum going and get a boost of vitamin D than by getting a big gulp of fresh air and soaking up some sun? Jump on your bike; let the wind play with your hair all the way to work. A sure way to feel lighter right away: there’s next to no impact on the environment and you’ll get to show off your toned thighs!

3- Coffee Break

Choose a cute and colorful mug when taking a coffee break with colleagues. For starters, it adds a cheerful touch to your desk but more importantly, it's reusable! And when we think about all the coffee and tea we drink all year long...

4- Natural Flavor

On your way home, pick up a basket of local and organic fruits and vegetables for your suppers that week. Several options: organic grocery stores, local markets, cooperatives... You will undoubtedly find something near you. Tastier and healthier meals for you but also better for the planet!  

5- Less is more

Time for a change? How about a decluttering session? Getting rid of a few objects and pieces of clothing from time to time will do you some good! Donating will always make someone happy; or recycling to give them a second life. There are so many DIY tutorials online, it would be impossible not to find a great one!

What about you? What are your good habits for a healthier, more relaxed and sustainable lifestyle? Let us know in the comments below! 

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…And ecology becomes fun

The Concentrated Shower Gel, a ritual as good for your skin as it is for the planet

Phew, ecology is no longer a constraint! Thanks to a mind-blowing innovation, the Concentrated Shower Gel creates a ritual as good for your skin as it is for the planet. A beautiful way of taking a stand.

 

Smaller but better

What if protecting the environment could become part of our daily routine? When Yves Rocher Laboratories came to this realization, they developed this innovation.

"The idea was to come up with a concentrated formula that contains less water than a regular shower gel but that is just as effective", explains Virginie Couturaud, the Brand Scientific Valorization director.

Result: A 100ml bottle that has the same capacity as a 400ml bottle, which is equals to 40 showers! But the reason why the Concentrated Shower Gel has such a limited impact on the environment is also because of its valve cap that provides the exact amount needed for the entire body: one squeeze is all it takes for one shower and there you have it!

A pleasant and eco-responsible texture

In addition to being eco-friendly, its formula of botanical origin contains 97% ingredients of natural origin, it’s paraben free and even preservative free. And how does it feel? The light and smooth concentrated gel transforms into a delicate and velvety lather. Thanks to its patent-pending formula, this unprecedented galenic/innovation is easily biodegradable. But that's not all; even the Concentrated Shower Gel packaging is green. Its recyclable packaging is made up of recycled plastic and requires two times less material than the regular size. Practical, it not only takes up less space in the shower, but also in the transport trucks. **.

Projection: five times less trucks on the roads and a reduction of greenhouse gases by 50%**.

We help plant trees

Small bottle, big consequences: every time one is purchased, the Yves Rocher Foundation under the aegis of the Institut de France plants a tree. Are you ready to adopt this new Concentrated Shower Gel?

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