{"id":2207,"date":"2018-11-07T14:14:50","date_gmt":"2018-11-07T14:14:50","guid":{"rendered":"https:\/\/abspace.yves-rocher.com\/ca\/?p=2207"},"modified":"2022-02-01T14:20:24","modified_gmt":"2022-02-01T14:20:24","slug":"grand-rouge-behind-the-scenes","status":"publish","type":"post","link":"https:\/\/abspace.yves-rocher.com\/ca\/en\/grand-rouge-behind-the-scenes\/","title":{"rendered":"Grand Rouge Mat: Behind the Scenes"},"content":{"rendered":"
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Learn about the three years our labs spent developing this super challenging product. The result is a matte lipstick that doesn't dry out and really delivers in terms of color and matte effect.<\/p>\r\n <\/div>\r\n <\/div><\/div>

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What was the challenge? The goal was a long-wearing matte finish<\/strong> lipstick that goes on comfortably<\/strong> and has a non-drying texture<\/strong>. All of this and it couldn\u2019t contain any silicone or cochineal carmine<\/strong>, plus it had to have a high content of natural ingredients<\/strong>.<\/p>\n

To achieve color and coverage, we used a higher percentage of pigments<\/strong> than our regular lipsticks.<\/p>\n

We chose the regenerative camellia oil \u2013 our favorite active ingredient<\/strong> \u2013 to ensure comfort.<\/p>\n<\/div>\n<\/div><\/div><\/div>

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We quickly realized that it's very hard to combine a matte effect with comfort. You\u2019ve probably already noticed, but matte products are usually very dry and those that aren\u2019t do not deliver a totally matte look...<\/p>\n

Determined not to compromise, we continued our research<\/strong>.<\/p>\n

Step 1: Selecting the least shiny raw materials and least drying powders.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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We ran into many problems, one of which was cleaning the molds. Matte actually means making a formula packed with powder and pigment, which makes it a lot stickier. We had to test out a number of cleaning products before realizing that an ordinary washing machine for clothes was the best solution.<\/p>\n

After three years of work, we have a lipstick we are proud of.<\/strong> It took us some time, but we did it for the pleasure of your lovely smile.<\/strong><\/p>\n

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Now that everything works like a charm, here is the final recipe:<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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Then the process is scaled up at the plant. Your lipstick goes through many different assembly machines before it winds up in your purse!<\/p>\n

And don't be surprised at how light the packaging is<\/strong> because we made sure not to use any metal \u2013 and that makes Mother Nature happy<\/strong>.<\/p>\n<\/div>\n<\/div><\/div><\/div>

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<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

We’re inviting you behind the scenes to learn how we created the Grand Rouge Mat<\/p>\n","protected":false},"author":188608,"featured_media":2221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[16],"tags":[541,213,417],"class_list":["post-2207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en","tag-beautytools","tag-makeup","tag-beautyadvice"],"acf":[],"yoast_head":"\nAct Beautiful - Grand Rouge Mat: Behind the Scenes - Yves Rocher<\/title>\n<meta name=\"description\" content=\"We're inviting you behind the scenes to learn how we created the Grand Rouge Mat\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abspace.yves-rocher.com\/ca\/en\/grand-rouge-behind-the-scenes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Act Beautiful - 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