{"id":2486,"date":"2019-02-27T09:06:53","date_gmt":"2019-02-27T08:06:53","guid":{"rendered":"http:\/\/abspace.yves-rocher.com\/ch-fr\/?p=2486"},"modified":"2021-10-20T09:16:47","modified_gmt":"2021-10-20T08:16:47","slug":"grenier-yves-rocher","status":"publish","type":"post","link":"https:\/\/abspace.yves-rocher.com\/ch-fr\/fr\/grenier-yves-rocher\/","title":{"rendered":"L\u00e0 o\u00f9 tout a commenc\u00e9 : un grenier en Bretagne"},"content":{"rendered":"
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\u00a0<\/h3>\n

La maison familiale d\u2019Yves\u00a0Rocher<\/h3>\n

Lorsque le fils d\u2019un couple de tailleurs-chapeliers mit au point une cr\u00e8me il y a plus de 60\u00a0ans<\/strong> dans le grenier d\u2019une petite maison de La\u00a0Gacilly<\/strong>, un village en Bretagne, personne n\u2019aurait pu pr\u00e9dire la r\u00e9ussite<\/strong> que conna\u00eetrait ce jeune homme. Pourtant, quelques ann\u00e9es plus tard seulement, en 1959<\/strong>, Yves\u00a0Rocher<\/strong> fonda l\u2019entreprise \u00e9ponyme, se lan\u00e7ant ainsi dans une carri\u00e8re hors du commun.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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En harmonie avec la nature<\/strong><\/h3>\n

Gr\u00e2ce \u00e0 son p\u00e8re, qui emmenait Yves d\u00e8s son plus jeune \u00e2ge dans les champs aux alentours de La\u00a0Gacilly<\/strong> et lui fit conna\u00eetre les diff\u00e9rentes fleurs et plantes, monsieur\u00a0Rocher<\/strong> \u00e9tait tr\u00e8s proche de la nature. Lors de sa rencontre avec la gu\u00e9risseuse d\u2019un village voisin, il obtint la recette d\u2019une pommade<\/strong> \u00e0 base de ficaire<\/strong>. Celle-ci deviendra son premier article. \u00c0 l\u2019\u00e9poque d\u00e9j\u00e0, Yves\u00a0Rocher attachait de l\u2019importance \u00e0 la fabrication de produits \u00e0 base de plantes<\/strong> qui soient en accord avec la nature<\/strong> afin de mettre en valeur la beaut\u00e9 naturelle de toutes les femmes<\/strong>.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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Une success-story<\/strong><\/h3>\n

Quelque temps plus tard, Yves s\u2019installa \u00e0 son compte avec un ami et mit au point d\u2019autres produits dans son petit laboratoire am\u00e9nag\u00e9 dans le grenier<\/strong>. L\u00e0, non seulement il \u00e9laborait ses produits, mais il les emballait aussi directement. Il ne tarda pas \u00e0 fournir des clientes situ\u00e9es dans les villages voisins. C\u2019est ainsi que commen\u00e7a la vente par correspondance. Il glissait alors de petits cadeaux de remerciement<\/strong> dans les paquets de chaque commande, une tradition que nous avons perp\u00e9tu\u00e9e jusqu\u2019\u00e0 pr\u00e9sent\u00a0!<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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Un nouveau jalon important<\/strong><\/h3>\n

En 1969<\/strong>, Yves\u00a0Rocher ouvrit son premier magasin boulevard Haussmann \u00e0 Paris<\/strong>, pla\u00e7ant ainsi un nouveau jalon dans l\u2019histoire de son entreprise florissante. Bien qu\u2019elle soit rest\u00e9e dans l\u2019escarcelle familiale, la marque est maintenant repr\u00e9sent\u00e9e par plus de 4\u00a0000\u00a0boutiques r\u00e9parties dans 90\u00a0pays \u00e0 travers le monde.\u00a0<\/strong><\/p>\n


<\/strong>D\u00e8s ses d\u00e9buts, monsieur\u00a0Rocher rejeta le concept d\u2019interm\u00e9diaires pour miser sur la vente directe. Aujourd\u2019hui encore, nous sommes \u00e0 la fois botanistes, fabricants, producteurs et commer\u00e7ants. Nous surveillons ainsi le cycle de vie complet de nos produits<\/strong>, dont la majeure partie est toujours fabriqu\u00e9e dans nos propres usines \u00e0 La\u00a0Gacilly.<\/p>\n<\/div>\n<\/div><\/div><\/div>

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Suivez-nous sur les traces d\u2019Yves Rocher.<\/p>\n","protected":false},"author":10965,"featured_media":2506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[190,108],"class_list":["post-2486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-lagacilly","tag-onvousdittout"],"acf":[],"yoast_head":"\nAct Beautiful - L\u00e0 o\u00f9 tout a commenc\u00e9 : un grenier en Bretagne - Yves Rocher<\/title>\n<meta name=\"description\" content=\"Suivez-nous sur les traces d\u2019Yves Rocher et d\u00e9couvrez la maison d\u2019enfance de Monsieur Yves Rocher, l\u00e0 o\u00f9 tout a commenc\u00e9\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abspace.yves-rocher.com\/ch-fr\/fr\/grenier-yves-rocher\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Act Beautiful - 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