{"id":3783,"date":"2020-09-10T11:29:29","date_gmt":"2020-09-10T10:29:29","guid":{"rendered":"http:\/\/abspace.yves-rocher.com\/ch-fr\/?p=3783"},"modified":"2022-08-22T11:14:12","modified_gmt":"2022-08-22T10:14:12","slug":"la-creation-de-nos-parfums","status":"publish","type":"post","link":"https:\/\/abspace.yves-rocher.com\/ch-fr\/fr\/la-creation-de-nos-parfums\/","title":{"rendered":"Les coulisses de la cr\u00e9ation de nos parfums"},"content":{"rendered":"<div id=\"pl-3783\"  class=\"panel-layout\" ><div id=\"pg-3783-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-3783-0-0\"  class=\"panel-grid-cell\" >            <div class=\"textWidget header-description \">\r\n                <p>Aujourd'hui Capucine, responsable marketing parfum chez Yves Rocher nous explique les coulisses de sa cr\u00e9ation !<\/p>\r\n            <\/div>\r\n    <\/div><\/div><div id=\"pg-3783-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-3783-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3783-1-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h3><strong>Quels sont les m\u00e9tiers et les expertises r\u00e9unis derri\u00e8re la conception d'un parfum ?<\/strong><\/h3>\n<p>Pour la cr\u00e9ation des parfums nous avons La maison de Parfum. Pour le d\u00e9veloppement, nous avons l'\u00e9quipe Marketing qui prend en charge tous les briefs et coordonne les \u00e9tapes du d\u00e9veloppement. Elle produit de nombreux briefs :<\/p>\n<ul>\n<li>Brief olfactif \u00e0 la maison de parfum et validation du parfum final<\/li>\n<li>Brief design pour le flacon et l\u2019\u00e9tui \u00e0 l\u2019agence cr\u00e9a<\/li>\n<li>Brief formule aux \u00e9quipes R&amp;I<\/li>\n<li>Brief aux \u00e9quipes internes pour le d\u00e9veloppement technique et industriel du parfum<\/li>\n<\/ul>\n<p>La cr\u00e9ation est un r\u00e9el travail collectif ! L\u2019ensemble des \u00e9quipes internes en charge du d\u00e9veloppement : expertises d\u00e9veloppement, innocuit\u00e9, affaires r\u00e9glementaires, juridique, retail et communication\u2026 est mobilis\u00e9 !<\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-3783-1-1\"  class=\"panel-grid-cell\" ><div id=\"panel-3783-1-1-0\" class=\"so-panel widget widget_sow-image panel-first-child panel-last-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-8b5b6f678277-3783\"\n\t\t\t\n\t\t>\r\n\r\n\r\n<div class=\"sow-image-container\">\r\n    \r\n    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/abspace.yves-rocher.com\/ch-fr\/wp-content\/uploads\/sites\/8\/2020\/09\/1909_parfum_image4_1100x652_7896530_1845940.jpg\" width=\"1100\" height=\"652\" srcset=\"\" title=\"Parfum Briefs\"          class=\"so-widget-image\" \/>\r\n\r\n    \r\n    \r\n    <\/div>\r\n\r\n<\/div><\/div><\/div><\/div><div id=\"pg-3783-2\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-3783-2-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3783-2-0-0\" class=\"so-panel widget widget_sow-image panel-first-child panel-last-child\" data-index=\"3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-8b5b6f678277-3783\"\n\t\t\t\n\t\t>\r\n\r\n\r\n<div class=\"sow-image-container\">\r\n    <a href=\"https:\/\/www.yves-rocher.ch\/fr\/pleines-nature\/c\/PN\" target=\"_blank\">\r\n    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/abspace.yves-rocher.com\/ch-fr\/wp-content\/uploads\/sites\/8\/2020\/09\/2939379-digital_pleines_natures_7_2022_kompr.jpg\" width=\"600\" height=\"600\" srcset=\"\" title=\"La Collection Pleines Natures\"          class=\"so-widget-image\" \/>\r\n\r\n    \r\n    <\/a>\r\n    <\/div>\r\n\r\n<\/div><\/div><\/div><div id=\"pgc-3783-2-1\"  class=\"panel-grid-cell\" ><div id=\"panel-3783-2-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"4\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h3><strong>Quelles sont les \u00e9tapes principales de la cr\u00e9ation d\u2019un parfum ?<\/strong><\/h3>\n<p><strong>Le brief olfactif \u00e0 la maison de Parfum<br \/><\/strong>Etape fondamentale r\u00e9alis\u00e9e par l'equipe Marketing, n\u00e9cessaire \u00e0 un d\u00e9veloppement en toute s\u00e9r\u00e9nit\u00e9 ! Il permet de donner le cadre du projet: quel type de parfum, dans quelle famille olfactive, pour quelle cible, quelle histoire souhaite-t-on raconter\u2026<\/p>\n<p><strong>Livraison de l'interpr\u00e9tation du brief\u00a0 et des premi\u00e8res pistes cr\u00e9atives par les parfumeurs<br \/><\/strong>Une dizaine d'id\u00e9es sont soumises pour un projet \"classique\" de cr\u00e9ation. Par exemple : sur la Collection, nous en avons \u00e9valu\u00e9es plus d\u2019une cinquantaine, l\u2019\u00e9quipe Marketing en s\u00e9lectionne environ 3 ou 4.<\/p>\n<p><strong>D\u00e9veloppement des pistes pendant 1 an jusqu'\u00e0 la mise en bouteille<br \/><\/strong>L\u2019\u00e9quipe Marketing, l\u2019\u00e9quipe Labo Parfum et la Maison de Parfum se rencontrent une fois par semaine afin de bien r\u00e9gler les notes pour leur apporter le maximum de plaisir, de caract\u00e8re et de naturalit\u00e9. Lors de ces rendez-vous, nous \u00e9valuons les soumissions des parfumeurs sur mouillette, nous les portons sur la peau et discutons longuement autour des notes. Nous nous demandons notamment chaque semaine quelles sont les mati\u00e8res premi\u00e8res naturelles qui composent chaque note, comment faire pour maximiser leur pr\u00e9sence, et si elles sont bien issues de fili\u00e8res trac\u00e9es.<\/p>\n<p><strong>Test sur un panel de consommateurs<br \/><\/strong>Lorsque nous sommes satisfaits des notes en cours de d\u00e9veloppement, celles-ci sont test\u00e9es aupr\u00e8s d\u2019un panel de consommateurs. Cela nous permet de corriger des d\u00e9fauts que nous n\u2019aurions pas per\u00e7us et de choisir la note la plus en ad\u00e9quation avec l\u2019histoire que nous voulons raconter.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-3783-3\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-3783-3-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3783-3-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"5\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h3><strong>Combien de temps faut-il pour r\u00e9aliser un parfum et pour lancer une collection ?<\/strong><\/h3>\n<p>Il faut en moyenne 2 ans pour r\u00e9aliser un parfum, depuis l\u2019id\u00e9e de sa cr\u00e9ation jusqu\u2019\u00e0 sa commercialisation.\u00a0<\/p>\n<h3><strong>Quelles sont vos inspirations ? <\/strong><\/h3>\n<p>Chez Yves Rocher, c\u2019est la Nature qui nous inspire. Dans la Nature il n\u2019y a pas de st\u00e9r\u00e9otype, pas d\u2019id\u00e9al \u00e0 atteindre, pas d\u2019uniformit\u00e9. La Nature n\u2019est qu\u2019exp\u00e9riences et \u00e9motions.<\/p>\n<p>C\u2019est pourquoi elle est le point de d\u00e9part de nos parfums.<\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-3783-3-1\"  class=\"panel-grid-cell\" ><div id=\"panel-3783-3-1-0\" class=\"so-panel widget widget_sow-image panel-first-child panel-last-child\" data-index=\"6\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-8b5b6f678277-3783\"\n\t\t\t\n\t\t>\r\n\r\n\r\n<div class=\"sow-image-container\">\r\n    <a href=\"https:\/\/www.yves-rocher.ch\/fr\/pleines-nature\/c\/PN\" target=\"_blank\">\r\n    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/abspace.yves-rocher.com\/ch-fr\/wp-content\/uploads\/sites\/8\/2020\/09\/1851407-DIGITAL-Iconographie-mannequin-PLEINES-NATURES_kompr.jpg\" width=\"600\" height=\"400\" srcset=\"\" title=\"Act Beautiful\"          class=\"so-widget-image\" \/>\r\n\r\n    \r\n    <\/a>\r\n    <\/div>\r\n\r\n<\/div><\/div><\/div><\/div><div id=\"pg-3783-4\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-3783-4-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3783-4-0-0\" class=\"so-panel widget widget_sow-image panel-first-child panel-last-child\" data-index=\"7\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image so-widget-sow-image-default-46c7616ffdb5-3783\"\n\t\t\t\n\t\t>\r\n\r\n\r\n<div class=\"sow-image-container\">\r\n    <a href=\"https:\/\/www.yves-rocher.ch\/fr\/pleines-nature\/c\/PN\" target=\"_blank\">\r\n    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/abspace.yves-rocher.com\/ch-fr\/wp-content\/uploads\/sites\/8\/2020\/09\/kompr_Model.jpg\" width=\"600\" height=\"600\" srcset=\"\" title=\"La Collection Eau Fra\u00eeche\"          class=\"so-widget-image\" \/>\r\n\r\n    \r\n    <\/a>\r\n    <\/div>\r\n\r\n<\/div><\/div><\/div><div id=\"pgc-3783-4-1\"  class=\"panel-grid-cell\" ><div id=\"panel-3783-4-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"8\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2>Conseils<\/h2>\n<h3><strong>Comment faire pour qu\u2019un parfum ne s\u2019estompe pas trop vite et dure pendant la journ\u00e9e ?<\/strong><\/h3>\n<p>Ne pas se frotter les poignets ou le cou apr\u00e8s avoir mis du parfum ! Ce geste malheureusement trop r\u00e9pandu \u00ab \u00e9crase \u00bb les mol\u00e9cules olfactives. Laissez s\u00e9cher votre parfum naturellement !<\/p>\n<h3><strong>Comment bien conserver un parfum ? Combien de temps peut-on garder un flacon ?<\/strong><\/h3>\n<p>De pr\u00e9f\u00e9rence \u00e0 l\u2019abri de la lumi\u00e8re et de la chaleur.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-3783-5\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-3783-5-0\"  class=\"panel-grid-cell\" ><div id=\"panel-3783-5-0-0\" class=\"so-panel widget panel-first-child panel-last-child\" data-index=\"9\" ><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Aujourd&#8217;hui Capucine, responsable marketing parfum nous parle de La Collection!<\/p>\n","protected":false},"author":205033,"featured_media":4569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[504],"class_list":["post-3783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-perfume"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les coulisses de la cr\u00e9ation de nos parfums | La Collection<\/title>\n<meta name=\"description\" content=\"Aujourd&#039;hui Capucine, responsable marketing parfum chez Yves Rocher nous parle de La Collection Eaux Fra\u00eeches et nous explique les coulisses de sa cr\u00e9ation!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abspace.yves-rocher.com\/ch-fr\/fr\/la-creation-de-nos-parfums\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les coulisses de la cr\u00e9ation de nos parfums | La Collection\" \/>\n<meta property=\"og:description\" content=\"Aujourd&#039;hui Capucine, responsable marketing parfum chez Yves Rocher nous parle de La Collection Eaux Fra\u00eeches et nous explique les coulisses de sa cr\u00e9ation!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abspace.yves-rocher.com\/ch-fr\/fr\/la-creation-de-nos-parfums\/\" \/>\n<meta property=\"og:site_name\" content=\"Switzerland FR YR AB\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-10T10:29:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-22T10:14:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abspace.yves-rocher.com\/ch-fr\/wp-content\/uploads\/sites\/8\/2020\/09\/2939379-digital_pleines_natures_7_2022_kompr.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"laurabohnet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"laurabohnet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/abspace.yves-rocher.com\/ch-fr\/fr\/la-creation-de-nos-parfums\/\",\"url\":\"https:\/\/abspace.yves-rocher.com\/ch-fr\/fr\/la-creation-de-nos-parfums\/\",\"name\":\"Les coulisses de la cr\u00e9ation de nos parfums | La Collection\",\"isPartOf\":{\"@id\":\"https:\/\/abspace.yves-rocher.com\/ch-fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/abspace.yves-rocher.com\/ch-fr\/fr\/la-creation-de-nos-parfums\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/abspace.yves-rocher.com\/ch-fr\/fr\/la-creation-de-nos-parfums\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/abspace.yves-rocher.com\/ch-fr\/wp-content\/uploads\/sites\/8\/2020\/09\/2939379-digital_pleines_natures_7_2022_kompr.jpg\",\"datePublished\":\"2020-09-10T10:29:29+00:00\",\"dateModified\":\"2022-08-22T10:14:12+00:00\",\"author\":{\"@id\":\"https:\/\/abspace.yves-rocher.com\/ch-fr\/#\/schema\/person\/0e148047e9ccb310b82ad62c9271baa1\"},\"description\":\"Aujourd'hui Capucine, responsable marketing parfum chez Yves Rocher nous parle de La Collection Eaux Fra\u00eeches et nous explique les coulisses de sa cr\u00e9ation!\",\"breadcrumb\":{\"@id\":\"https:\/\/abspace.yves-rocher.com\/ch-fr\/fr\/la-creation-de-nos-parfums\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/abspace.yves-rocher.com\/ch-fr\/fr\/la-creation-de-nos-parfums\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/abspace.yves-rocher.com\/ch-fr\/fr\/la-creation-de-nos-parfums\/#primaryimage\",\"url\":\"https:\/\/abspace.yves-rocher.com\/ch-fr\/wp-content\/uploads\/sites\/8\/2020\/09\/2939379-digital_pleines_natures_7_2022_kompr.jpg\",\"contentUrl\":\"https:\/\/abspace.yves-rocher.com\/ch-fr\/wp-content\/uploads\/sites\/8\/2020\/09\/2939379-digital_pleines_natures_7_2022_kompr.jpg\",\"width\":600,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/abspace.yves-rocher.com\/ch-fr\/fr\/la-creation-de-nos-parfums\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/abspace.yves-rocher.com\/ch-fr\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les coulisses de la cr\u00e9ation de nos parfums\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/abspace.yves-rocher.com\/ch-fr\/#website\",\"url\":\"https:\/\/abspace.yves-rocher.com\/ch-fr\/\",\"name\":\"Switzerland FR YR AB\",\"description\":\"Act Beautiful\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/abspace.yves-rocher.com\/ch-fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/abspace.yves-rocher.com\/ch-fr\/#\/schema\/person\/0e148047e9ccb310b82ad62c9271baa1\",\"name\":\"laurabohnet\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/abspace.yves-rocher.com\/ch-fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4596cd7025998b5f45852497e2048e52?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4596cd7025998b5f45852497e2048e52?s=96&d=mm&r=g\",\"caption\":\"laurabohnet\"},\"url\":\"https:\/\/abspace.yves-rocher.com\/ch-fr\/fr\/author\/laurabohnet\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les coulisses de la cr\u00e9ation de nos parfums | La Collection","description":"Aujourd'hui Capucine, responsable marketing parfum chez Yves Rocher nous parle de La Collection Eaux Fra\u00eeches et nous explique les coulisses de sa cr\u00e9ation!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/abspace.yves-rocher.com\/ch-fr\/fr\/la-creation-de-nos-parfums\/","og_locale":"fr_FR","og_type":"article","og_title":"Les coulisses de la cr\u00e9ation de nos parfums | La Collection","og_description":"Aujourd'hui Capucine, responsable marketing parfum chez Yves Rocher nous parle de La Collection Eaux Fra\u00eeches et nous explique les coulisses de sa cr\u00e9ation!","og_url":"https:\/\/abspace.yves-rocher.com\/ch-fr\/fr\/la-creation-de-nos-parfums\/","og_site_name":"Switzerland FR YR AB","article_published_time":"2020-09-10T10:29:29+00:00","article_modified_time":"2022-08-22T10:14:12+00:00","og_image":[{"width":600,"height":600,"url":"https:\/\/abspace.yves-rocher.com\/ch-fr\/wp-content\/uploads\/sites\/8\/2020\/09\/2939379-digital_pleines_natures_7_2022_kompr.jpg","type":"image\/jpeg"}],"author":"laurabohnet","twitter_card":"summary_large_image","twitter_misc":{"Written by":"laurabohnet","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/abspace.yves-rocher.com\/ch-fr\/fr\/la-creation-de-nos-parfums\/","url":"https:\/\/abspace.yves-rocher.com\/ch-fr\/fr\/la-creation-de-nos-parfums\/","name":"Les coulisses de la cr\u00e9ation de nos parfums | La Collection","isPartOf":{"@id":"https:\/\/abspace.yves-rocher.com\/ch-fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/abspace.yves-rocher.com\/ch-fr\/fr\/la-creation-de-nos-parfums\/#primaryimage"},"image":{"@id":"https:\/\/abspace.yves-rocher.com\/ch-fr\/fr\/la-creation-de-nos-parfums\/#primaryimage"},"thumbnailUrl":"https:\/\/abspace.yves-rocher.com\/ch-fr\/wp-content\/uploads\/sites\/8\/2020\/09\/2939379-digital_pleines_natures_7_2022_kompr.jpg","datePublished":"2020-09-10T10:29:29+00:00","dateModified":"2022-08-22T10:14:12+00:00","author":{"@id":"https:\/\/abspace.yves-rocher.com\/ch-fr\/#\/schema\/person\/0e148047e9ccb310b82ad62c9271baa1"},"description":"Aujourd'hui Capucine, responsable marketing parfum chez Yves Rocher nous parle de La Collection Eaux Fra\u00eeches et nous explique les coulisses de sa cr\u00e9ation!","breadcrumb":{"@id":"https:\/\/abspace.yves-rocher.com\/ch-fr\/fr\/la-creation-de-nos-parfums\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/abspace.yves-rocher.com\/ch-fr\/fr\/la-creation-de-nos-parfums\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/abspace.yves-rocher.com\/ch-fr\/fr\/la-creation-de-nos-parfums\/#primaryimage","url":"https:\/\/abspace.yves-rocher.com\/ch-fr\/wp-content\/uploads\/sites\/8\/2020\/09\/2939379-digital_pleines_natures_7_2022_kompr.jpg","contentUrl":"https:\/\/abspace.yves-rocher.com\/ch-fr\/wp-content\/uploads\/sites\/8\/2020\/09\/2939379-digital_pleines_natures_7_2022_kompr.jpg","width":600,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/abspace.yves-rocher.com\/ch-fr\/fr\/la-creation-de-nos-parfums\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/abspace.yves-rocher.com\/ch-fr\/fr\/"},{"@type":"ListItem","position":2,"name":"Les coulisses de la cr\u00e9ation de nos parfums"}]},{"@type":"WebSite","@id":"https:\/\/abspace.yves-rocher.com\/ch-fr\/#website","url":"https:\/\/abspace.yves-rocher.com\/ch-fr\/","name":"Switzerland FR YR AB","description":"Act Beautiful","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/abspace.yves-rocher.com\/ch-fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/abspace.yves-rocher.com\/ch-fr\/#\/schema\/person\/0e148047e9ccb310b82ad62c9271baa1","name":"laurabohnet","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/abspace.yves-rocher.com\/ch-fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4596cd7025998b5f45852497e2048e52?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4596cd7025998b5f45852497e2048e52?s=96&d=mm&r=g","caption":"laurabohnet"},"url":"https:\/\/abspace.yves-rocher.com\/ch-fr\/fr\/author\/laurabohnet\/"}]}},"_links":{"self":[{"href":"https:\/\/abspace.yves-rocher.com\/ch-fr\/ws\/wp\/v2\/posts\/3783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abspace.yves-rocher.com\/ch-fr\/ws\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abspace.yves-rocher.com\/ch-fr\/ws\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abspace.yves-rocher.com\/ch-fr\/ws\/wp\/v2\/users\/205033"}],"replies":[{"embeddable":true,"href":"https:\/\/abspace.yves-rocher.com\/ch-fr\/ws\/wp\/v2\/comments?post=3783"}],"version-history":[{"count":14,"href":"https:\/\/abspace.yves-rocher.com\/ch-fr\/ws\/wp\/v2\/posts\/3783\/revisions"}],"predecessor-version":[{"id":4572,"href":"https:\/\/abspace.yves-rocher.com\/ch-fr\/ws\/wp\/v2\/posts\/3783\/revisions\/4572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abspace.yves-rocher.com\/ch-fr\/ws\/wp\/v2\/media\/4569"}],"wp:attachment":[{"href":"https:\/\/abspace.yves-rocher.com\/ch-fr\/ws\/wp\/v2\/media?parent=3783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abspace.yves-rocher.com\/ch-fr\/ws\/wp\/v2\/categories?post=3783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abspace.yves-rocher.com\/ch-fr\/ws\/wp\/v2\/tags?post=3783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}