{"id":624,"date":"2017-09-21T09:00:12","date_gmt":"2017-09-21T08:00:12","guid":{"rendered":"http:\/\/abspace.yves-rocher.com\/ch-fr\/?p=624"},"modified":"2021-09-16T11:35:16","modified_gmt":"2021-09-16T10:35:16","slug":"escale-a-madagascar","status":"publish","type":"post","link":"https:\/\/abspace.yves-rocher.com\/ch-fr\/fr\/escale-a-madagascar\/","title":{"rendered":"Escale \u00e0 Madagascar"},"content":{"rendered":"
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Direction Madagascar \u00e0 la d\u00e9couverte de l\u2019Aphlo\u00efa, l\u2019incroyable plante star de notre nouveau soin Elixir Jeunesse, \u00e0 la double action Anti-pollution et R\u00e9paration. <\/h2>\n<\/div>\n<\/div><\/div><\/div><\/div>
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Le voyage d\u00e9bute avec les Botanistes<\/strong>, partis \u00e0 la d\u00e9couverte des plantes extraordinaires<\/strong> aux quatre coins du monde. Ils ont atterrit il y a plus de vingt ans sur l\u2019\u00eele de Madagascar et y ont d\u00e9couvert l\u2019Aphlo\u00efa\u00a0(ou si pas herbier : LP elixir)<\/strong>, qu\u2019ils ont \u00e9tudi\u00e9 de pr\u00e8s. C\u2019est en r\u00e9alisant une \u00e9tude \u00e9cologique et biologique qu\u2019ils ont d\u00e9couvert ses facult\u00e9s de r\u00e9paration et de protection exceptionnelles<\/strong>.<\/p>\n

En effet, cet arbre est capable de renouveler int\u00e9gralement son \u00e9corce et de concentrer au c\u0153ur de ses feuilles une mol\u00e9cule naturelle qui le prot\u00e8ge efficacement contre les agressions ext\u00e9rieures\u00a0: l\u2019Aphlo\u00efol<\/strong>. Nos Phytologues ont extrait et surconcentr\u00e9 cette mol\u00e9cule active gr\u00e2ce un proc\u00e9d\u00e9 d\u2019extraction 100% naturel, exclusif et innovant afin de restituer \u00e0 la peau toute la puissance de cette plante tout en pr\u00e9servant son int\u00e9grit\u00e9<\/strong>.<\/p>\n<\/div>\n<\/div><\/div><\/div>

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Et il n\u2019y a pas que l\u2019int\u00e9grit\u00e9 de la peau qui est pr\u00e9serv\u00e9e\u00a0! Nos \u00e9quipes cherchent \u00e9galement \u00e0 pr\u00e9server la biodiversit\u00e9 et la beaut\u00e9 de la nature<\/strong> et sont donc tr\u00e8s attentives aux conditions de culture et de r\u00e9colte des plantes que nous utilisons dans nos produits<\/strong>. L\u2019Aphlo\u00efa est r\u00e9colt\u00e9e sur les hauts plateaux de Madagascar, \u00e0 environ 30km de la capitale Antananarivo.<\/p>\n

L\u00e0-bas, ce sont majoritairement les femmes qui cueillent d\u00e9licatement les feuilles \u00e0 la main et ce, uniquement d\u2019octobre \u00e0 avril, pendant la saison des pluies, pour faciliter leur renouvellement<\/strong>. Et pour dynamiser la fili\u00e8re, nous avons particip\u00e9 au financement d\u2019un outil industriel<\/strong> pour permettre \u00e0 notre partenaire de transformer localement les plantes en extraits et ainsi augmenter la valeur ajout\u00e9e cr\u00e9\u00e9e sur place<\/strong>.<\/p>\n<\/div>\n<\/div><\/div><\/div>

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Et ce n\u2019est qu\u2019une petite partie de tout ce qui se cache derri\u00e8re votre produit. Formulateurs, Ing\u00e9nieurs packagings, Evaluateurs s\u00e9curit\u00e9 et efficacit\u00e9 \u2026 tous travaillent au quotidien dans une d\u00e9marche d\u2019am\u00e9lioration continue pour d\u00e9velopper des produits qui rendent les femmes et la nature toujours plus belles\u00a0!<\/strong><\/p>\n

\u00a0<\/p>\n<\/div>\n<\/div><\/div>

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Cr\u00e9dit photo HP :\u00a0Rindra RAMASOMANANA<\/em><\/p>\n<\/div>\n<\/div><\/div><\/div>

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D\u00e9couvrez l’actif star de notre nouveau soin Elixir Jeunesse, l’Aphlo\u00efa<\/p>\n","protected":false},"author":1,"featured_media":625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nYves Rocher - Escale \u00e0 Madagascar - Act Beautiful<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez l'actif star de notre nouveau soin Elixir Jeunesse, l'Aphlo\u00efa\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abspace.yves-rocher.com\/ch-fr\/fr\/escale-a-madagascar\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yves Rocher - 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