Good news : by the end of 2023, all of our tubes will have no less than 40% recycled plastic. One more step along the path to zero virgin plastic by 2030.
For over 60 years, naturalness and eco-design have been the operative words in the development of our products.
Since 2020, we have innovated to ensure that all our bottles are made of 100% recycled and recyclable plastic*. This represents more than 2,600 fewer tonnes of virgin plastic per year**.
What about the tubes? This is our challenge for this year. This technical challenge has allowed us to incorporate 40% recycled plastic on average.
And in the future, our aim is to go even further to reduce the environmental impact of all our packaging more than ever.
So keep your eyes open in our stores: you will see the fruit of this challenge as you discover our new eco-friendlier tubes.
And this is where you – our customers – can get involved alongside us by recycling your products’ packaging.
Not sure? We’ve come up with a Recycling guide just for you. (link)
Our Yves Rocher Eco-designed tubes
PHZpZGVvIGlkPSJzb3ctcGxheWVyLTEiIGNsYXNzPSJzb3ctdmlkZW8td2lkZ2V0IiBwcmVsb2FkPSJhdXRvIiBsb29wPSIxIiBzdHlsZT0id2lkdGg6MTAwJTtoZWlnaHQ6MTAwJTsiIGF1dG9wbGF5PSIxIiA+PHNvdXJjZSB0eXBlPSJ2aWRlby9tcDQiIHNyYz0iaHR0cHM6Ly9hYnNwYWNlLnl2ZXMtcm9jaGVyLmNvbS93cC1jb250ZW50L3VwbG9hZHMvc2l0ZXMvMS8yMDIyLzEwL0VDTy1ERVNJR04tQ0FSUk9VU0VMLUlOTk8tUEFDS1MtMi0xLm1wNCIgLz48L3ZpZGVvPg==
We recycle to contribute to protect natural resources and reduce CO2 emissions. Because recycling is working towards a more sustainable future.
*This does not concern:
- The plastic in flip-top caps, labels and pumps, for which we are continuing to work on incorporating recycled plastic.
- The bottles of nail polish removers, which are not currently made of PET for compatibility reasons. Nevertheless, these bottles are still recyclable.
**According to our 2021 sales estimates.