{"id":4713,"date":"2020-04-01T13:30:39","date_gmt":"2020-04-01T13:30:39","guid":{"rendered":"http:\/\/abspace.yves-rocher.com\/se\/?p=4713"},"modified":"2021-06-30T14:05:01","modified_gmt":"2021-06-30T14:05:01","slug":"mr-yves-rochers-historia","status":"publish","type":"post","link":"https:\/\/abspace.yves-rocher.com\/se\/sv\/mr-yves-rochers-historia\/","title":{"rendered":"Herr Yves Rochers historia"},"content":{"rendered":"
\r\n

Yves Rocher, en vis man med m\u00e5nga fina sidor! Denna vision\u00e4rs k\u00e4rlek f\u00f6r naturen fanns d\u00e4r redan fr\u00e5n start och nu vill vi g\u00e4rna dela hans historia med er alla. <\/p>\r\n <\/div>\r\n <\/div><\/div>

\r\n\r\n\r\n
\r\n \r\n \r\n\r\n \r\n \r\n <\/div>\r\n\r\n<\/div><\/div><\/div><\/div>
\n
\n\t

En sann pionj\u00e4r<\/b><\/h2>\n

Yves Rocher. Detta v\u00e4lk\u00e4nda namn representerar inte enbart v\u00e5rt autentiska varum\u00e4rke, utan \u00e4ven namnet p\u00e5 en \u00f6ppensinnad man med en vision. Innan han blev till den botaniska expert vi k\u00e4nner till, s\u00e5 startade hans resa p\u00e5 Rue- Saint Vincent i La Gacilly, Bretagne.\u00a0<\/span><\/strong><\/p>\n

Visionen han skapade f\u00f6r sk\u00f6nhetsbranschen f\u00f6r 60 \u00e5r sedan \u00e4r fortfarande lika relevant.<\/p>\n

Han skapade varum\u00e4rkets v\u00e4rdegrund genom att uppmana kvinnor att \u201dvara sig sj\u00e4lva\u201d och skapa en koppling till naturen.\u00a0 <\/span>\u201dVare sig vi \u00e4r unga eller gamla s\u00e5 best\u00e5r v\u00e5rt huvudsyfte av att leva livet. Det har aldrig g\u00e5tt ur tiden\u201d<\/strong> sa Yves Rocher som till\u00e4gnat sin framg\u00e5ng \u00e5t vision\u00e4rer och v\u00e5r vackra natur.<\/p>\n

Han sa \u00e4ven \u201dJu mer vetenskapen avancerar, desto mer r\u00e4tt f\u00e5r naturen.\u201d<\/p>\n<\/div>\n<\/div><\/div><\/div>

\r\n\r\n\r\n
\r\n \r\n \r\n\r\n \r\n \r\n <\/div>\r\n\r\n<\/div><\/div><\/div><\/div>
\r\n\r\n\r\n
\r\n \r\n \r\n\r\n \r\n \r\n <\/div>\r\n\r\n<\/div><\/div><\/div>
\n
\n\t

Med r\u00f6tter i La Gacilly<\/b><\/h2>\n

Den 7 april 1930 f\u00f6ddes Yves Rocher i den lilla byn La Gacilly i Bretagne, Frankrike. Hans far arbetade som modist och drev en butik p\u00e5 f\u00f6rsta v\u00e5ningen i deras hus<\/strong>. En plats d\u00e4r Yves Rochers s\u00e4ljinstinkt tog fart.<\/p>\n

Som barn hade han v\u00e4ldigt d\u00e5lig h\u00e4lsa och spenderade stor del av barndomen i hemmet d\u00e4r han fick hemundervisning av sina f\u00f6r\u00e4ldrar. Till trots hade han en v\u00e4ldigt harmonisk barndom och tillsammans med sin \u00e4ldre syster lekte de p\u00e5 de kullerstensbelagda gatorna i La Gacilly och i Broc\u00e9liande skogen<\/strong>.<\/p>\n

N\u00e4r Yves var 14 \u00e5r f\u00f6rlorade han sin far och han s\u00f6kte tr\u00f6st i naturen, en tid d\u00e4r han blev mer och mer medveten om vilken positiv inverkan<\/strong>\u00a0\u00a0naturen har p\u00e5 v\u00e5rt v\u00e4lm\u00e5ende<\/strong>.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

\n
\n\t

Begynnelsen av ett botanisk varum\u00e4rke<\/b>\u00ae<\/h2>\n

I starten av 1950-talet avsl\u00f6jade en helare fr\u00e5n grannbyn f\u00f6r Yves Rocher vad f\u00f6r slags hemligt inneh\u00e5ll han anv\u00e4nde i sina produkter. Basen var gjord p\u00e5 r\u00f6tter av ficaria verna<\/strong>, med helande egenskaper som kan behandla \u00e5derbrock. Yves laborerade och kokade ihop en egen kr\u00e4m<\/strong> av r\u00f6tterna och fann ut att det gjorde susen. D\u00e4refter startade han att tillverka kr\u00e4men i sin mors k\u00f6k. <\/strong><\/p>\n

Han fick m\u00e5nga klagom\u00e5l, s\u00e4rskilt av apotekarna i grannbyarna<\/strong> och Yves befann sig ofta i r\u00e4tteg\u00e5ng. Men ingenting stod i v\u00e4gen f\u00f6r hans envishet, utan han blev \u00e4nnu mer motiverad<\/strong> ju fler klagom\u00e5l han fick.<\/p>\n

\u00d6ver tiden blev den ber\u00f6mda kr\u00e4men<\/strong> allt mer efterfr\u00e5gad och Yves Rocher skalade upp och tillverkade allt fler.<\/p>\n

Det saknades utrymme men absolut ingen motivation, Yves Rocher satte m\u00e5l att bli ledande i sitt land. Hans id\u00e9 var att s\u00e4lja sin kr\u00e4m via postorder<\/strong> genom att publicera annonser i den nationella pressen. Och hans framg\u00e5ng fortsatte att v\u00e4xa!<\/p>\n<\/div>\n<\/div><\/div><\/div>

\r\n\r\n\r\n
\r\n \r\n \r\n\r\n \r\n \r\n <\/div>\r\n\r\n<\/div><\/div><\/div><\/div>
\r\n\r\n\r\n
\r\n \r\n \r\n\r\n \r\n \r\n <\/div>\r\n\r\n<\/div><\/div><\/div>
\n
\n\t

Sk\u00f6nhet f\u00f6r alla<\/b><\/h2>\n

Yves Rocher ville inte l\u00e4ngre vara begr\u00e4nsad till en kr\u00e4m och en id\u00e9 f\u00f6ddes till liv: att skapa sk\u00f6nhet som \u00e4r tillg\u00e4ngligt f\u00f6r alla kvinnor! <\/b>Tillg\u00e4nglighet i form att pris och plats f\u00f6r f\u00f6rs\u00e4ljning. Att \u00e4ven kunna f\u00f6rse kvinnorna p\u00e5 landsbygden med sk\u00f6nhetsprodukter att sk\u00e4mma bort sig sj\u00e4lv med, precis som kvinnorna i storst\u00e4derna.\u00a0<\/span><\/p>\n

F\u00f6rst s\u00e5 kom den ber\u00f6mda kamomill kr\u00e4men<\/strong> till liv, skapad av en blomma med v\u00e5rdande och mjukg\u00f6rande egenskaper. Vid det h\u00e4r tillf\u00e4llet ans\u00e5gs kr\u00e4men vara kosmetisk<\/strong>, s\u00e5 apotekarna stod\u00a0 <\/span>inte l\u00e4ngre i v\u00e4gen.\u00a0<\/span><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

\n
\n\t

La Gacilly, ett best\u00e5ende arv<\/b><\/h2>\n

Allt b\u00f6rjade i La Gacilly, Bretagne.\u00a0<\/span>F\u00f6r 50 f\u00e5r sedan b\u00f6rjade La Gacilly bli folktomt p\u00e5 grund av urbaniseringen. Men tack vare Yves Rochers unika band till byn<\/strong> har regionens ekonomi f\u00f6rb\u00e4ttrats.\u00a0<\/span><\/p>\n

Yves Rocher gav ett l\u00f6fte om att ge nytt liv till La Gacilly<\/strong> f\u00f6r att hedra sin far. Ju mer f\u00f6retaget utvecklades, desto mer blomstrade byn. Arbetsm\u00f6jligheter skapades medan Yves Rocher b\u00f6rjade utvecklas p\u00e5 andra plan och blev borgm\u00e4stare i sin by.\u00a0<\/span><\/p>\n

Hans politiska engagemang gav honom chansen att bli regional r\u00e5dgivare<\/strong> f\u00f6r att forts\u00e4tta sitt engagemang f\u00f6r La Gacillys inv\u00e5nare, arv och biologiska m\u00e5ngfald.\u00a0<\/span><\/p>\n

Yves Rochers f\u00f6rsta butik slog upp portarna p\u00e5 Boulevard Haussmann 43 i Paris<\/strong>. Varum\u00e4rket fortsatte att v\u00e4xa och i La Gacilly lyckades man nu tills\u00e4tta 300 anst\u00e4llda.<\/p>\n<\/div>\n<\/div><\/div><\/div>

\r\n\r\n\r\n
\r\n \r\n \r\n\r\n \r\n \r\n <\/div>\r\n\r\n<\/div><\/div><\/div><\/div>
\r\n\r\n\r\n
\r\n \r\n \r\n\r\n \r\n \r\n <\/div>\r\n\r\n<\/div><\/div><\/div>
\n
\n\t

Inbakade stiftelser i verksamheten<\/b><\/h2>\n

Trots att Yves Rocher gick bort den 26 december 2009<\/strong>, lever hans arbete och k\u00e4rlek f\u00f6r naturen vidare och skiner starkare \u00e4n n\u00e5gonsin.<\/p>\n

I st\u00e4ndig utveckling har det skapats stiftelser som lever kvar med samma syfte som varum\u00e4rket: att v\u00e4rdera och respektera v\u00e5r planet och beh\u00e5lla v\u00e5rt unika s\u00e4tt att bejaka sk\u00f6nhet p\u00e5.\u00a0<\/span><\/strong><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

En sann vision\u00e4r med k\u00e4rlek f\u00f6r naturen<\/p>\n","protected":false},"author":397564,"featured_media":4714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[59,510],"class_list":["post-4713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-lagacilly","tag-varavarderingar-sv"],"acf":[],"yoast_head":"\nAct Beautiful - Herr Yves Rochers historia - Yves Rocher<\/title>\n<meta name=\"description\" content=\"En sann vision\u00e4r med k\u00e4rlek f\u00f6r naturen\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abspace.yves-rocher.com\/se\/sv\/mr-yves-rochers-historia\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Act Beautiful - Herr Yves Rochers historia - Yves Rocher\" \/>\n<meta property=\"og:description\" content=\"En sann vision\u00e4r med k\u00e4rlek f\u00f6r naturen\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abspace.yves-rocher.com\/se\/sv\/mr-yves-rochers-historia\/\" \/>\n<meta property=\"og:site_name\" content=\"Sweden YR AB\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-01T13:30:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-30T14:05:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abspace.yves-rocher.com\/se\/wp-content\/uploads\/sites\/12\/2020\/01\/2004_D_HP-AB-SPACE_Image4_750x776.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"776\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Claire Mazzella\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Claire Mazzella\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/abspace.yves-rocher.com\/se\/sv\/mr-yves-rochers-historia\/\",\"url\":\"https:\/\/abspace.yves-rocher.com\/se\/sv\/mr-yves-rochers-historia\/\",\"name\":\"Act Beautiful - Herr Yves Rochers historia - Yves Rocher\",\"isPartOf\":{\"@id\":\"https:\/\/abspace.yves-rocher.com\/se\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/abspace.yves-rocher.com\/se\/sv\/mr-yves-rochers-historia\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/abspace.yves-rocher.com\/se\/sv\/mr-yves-rochers-historia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/abspace.yves-rocher.com\/se\/wp-content\/uploads\/sites\/12\/2020\/01\/2004_D_HP-AB-SPACE_Image4_750x776.jpg\",\"datePublished\":\"2020-04-01T13:30:39+00:00\",\"dateModified\":\"2021-06-30T14:05:01+00:00\",\"author\":{\"@id\":\"https:\/\/abspace.yves-rocher.com\/se\/#\/schema\/person\/0e0b9549e5675a6d05c0a7b0955fbffc\"},\"description\":\"En sann vision\u00e4r med k\u00e4rlek f\u00f6r naturen\",\"breadcrumb\":{\"@id\":\"https:\/\/abspace.yves-rocher.com\/se\/sv\/mr-yves-rochers-historia\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/abspace.yves-rocher.com\/se\/sv\/mr-yves-rochers-historia\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\/\/abspace.yves-rocher.com\/se\/sv\/mr-yves-rochers-historia\/#primaryimage\",\"url\":\"https:\/\/abspace.yves-rocher.com\/se\/wp-content\/uploads\/sites\/12\/2020\/01\/2004_D_HP-AB-SPACE_Image4_750x776.jpg\",\"contentUrl\":\"https:\/\/abspace.yves-rocher.com\/se\/wp-content\/uploads\/sites\/12\/2020\/01\/2004_D_HP-AB-SPACE_Image4_750x776.jpg\",\"width\":750,\"height\":776},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/abspace.yves-rocher.com\/se\/sv\/mr-yves-rochers-historia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/abspace.yves-rocher.com\/se\/sv\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Herr Yves Rochers historia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/abspace.yves-rocher.com\/se\/#website\",\"url\":\"https:\/\/abspace.yves-rocher.com\/se\/\",\"name\":\"Sweden YR AB\",\"description\":\"Just another Act Beautiful site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/abspace.yves-rocher.com\/se\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/abspace.yves-rocher.com\/se\/#\/schema\/person\/0e0b9549e5675a6d05c0a7b0955fbffc\",\"name\":\"Claire Mazzella\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\/\/abspace.yves-rocher.com\/se\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/190d6b6e3ba3aa26c1ec41bf67910097?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/190d6b6e3ba3aa26c1ec41bf67910097?s=96&d=mm&r=g\",\"caption\":\"Claire Mazzella\"},\"url\":\"https:\/\/abspace.yves-rocher.com\/se\/sv\/author\/clairemazella\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Act Beautiful - Herr Yves Rochers historia - Yves Rocher","description":"En sann vision\u00e4r med k\u00e4rlek f\u00f6r naturen","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/abspace.yves-rocher.com\/se\/sv\/mr-yves-rochers-historia\/","og_locale":"sv_SE","og_type":"article","og_title":"Act Beautiful - Herr Yves Rochers historia - Yves Rocher","og_description":"En sann vision\u00e4r med k\u00e4rlek f\u00f6r naturen","og_url":"https:\/\/abspace.yves-rocher.com\/se\/sv\/mr-yves-rochers-historia\/","og_site_name":"Sweden YR AB","article_published_time":"2020-04-01T13:30:39+00:00","article_modified_time":"2021-06-30T14:05:01+00:00","og_image":[{"width":750,"height":776,"url":"https:\/\/abspace.yves-rocher.com\/se\/wp-content\/uploads\/sites\/12\/2020\/01\/2004_D_HP-AB-SPACE_Image4_750x776.jpg","type":"image\/jpeg"}],"author":"Claire Mazzella","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Claire Mazzella","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/abspace.yves-rocher.com\/se\/sv\/mr-yves-rochers-historia\/","url":"https:\/\/abspace.yves-rocher.com\/se\/sv\/mr-yves-rochers-historia\/","name":"Act Beautiful - Herr Yves Rochers historia - Yves Rocher","isPartOf":{"@id":"https:\/\/abspace.yves-rocher.com\/se\/#website"},"primaryImageOfPage":{"@id":"https:\/\/abspace.yves-rocher.com\/se\/sv\/mr-yves-rochers-historia\/#primaryimage"},"image":{"@id":"https:\/\/abspace.yves-rocher.com\/se\/sv\/mr-yves-rochers-historia\/#primaryimage"},"thumbnailUrl":"https:\/\/abspace.yves-rocher.com\/se\/wp-content\/uploads\/sites\/12\/2020\/01\/2004_D_HP-AB-SPACE_Image4_750x776.jpg","datePublished":"2020-04-01T13:30:39+00:00","dateModified":"2021-06-30T14:05:01+00:00","author":{"@id":"https:\/\/abspace.yves-rocher.com\/se\/#\/schema\/person\/0e0b9549e5675a6d05c0a7b0955fbffc"},"description":"En sann vision\u00e4r med k\u00e4rlek f\u00f6r naturen","breadcrumb":{"@id":"https:\/\/abspace.yves-rocher.com\/se\/sv\/mr-yves-rochers-historia\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/abspace.yves-rocher.com\/se\/sv\/mr-yves-rochers-historia\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/abspace.yves-rocher.com\/se\/sv\/mr-yves-rochers-historia\/#primaryimage","url":"https:\/\/abspace.yves-rocher.com\/se\/wp-content\/uploads\/sites\/12\/2020\/01\/2004_D_HP-AB-SPACE_Image4_750x776.jpg","contentUrl":"https:\/\/abspace.yves-rocher.com\/se\/wp-content\/uploads\/sites\/12\/2020\/01\/2004_D_HP-AB-SPACE_Image4_750x776.jpg","width":750,"height":776},{"@type":"BreadcrumbList","@id":"https:\/\/abspace.yves-rocher.com\/se\/sv\/mr-yves-rochers-historia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/abspace.yves-rocher.com\/se\/sv\/"},{"@type":"ListItem","position":2,"name":"Herr Yves Rochers historia"}]},{"@type":"WebSite","@id":"https:\/\/abspace.yves-rocher.com\/se\/#website","url":"https:\/\/abspace.yves-rocher.com\/se\/","name":"Sweden YR AB","description":"Just another Act Beautiful site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/abspace.yves-rocher.com\/se\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Person","@id":"https:\/\/abspace.yves-rocher.com\/se\/#\/schema\/person\/0e0b9549e5675a6d05c0a7b0955fbffc","name":"Claire Mazzella","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/abspace.yves-rocher.com\/se\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/190d6b6e3ba3aa26c1ec41bf67910097?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/190d6b6e3ba3aa26c1ec41bf67910097?s=96&d=mm&r=g","caption":"Claire Mazzella"},"url":"https:\/\/abspace.yves-rocher.com\/se\/sv\/author\/clairemazella\/"}]}},"_links":{"self":[{"href":"https:\/\/abspace.yves-rocher.com\/se\/ws\/wp\/v2\/posts\/4713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abspace.yves-rocher.com\/se\/ws\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abspace.yves-rocher.com\/se\/ws\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abspace.yves-rocher.com\/se\/ws\/wp\/v2\/users\/397564"}],"replies":[{"embeddable":true,"href":"https:\/\/abspace.yves-rocher.com\/se\/ws\/wp\/v2\/comments?post=4713"}],"version-history":[{"count":7,"href":"https:\/\/abspace.yves-rocher.com\/se\/ws\/wp\/v2\/posts\/4713\/revisions"}],"predecessor-version":[{"id":6785,"href":"https:\/\/abspace.yves-rocher.com\/se\/ws\/wp\/v2\/posts\/4713\/revisions\/6785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abspace.yves-rocher.com\/se\/ws\/wp\/v2\/media\/4714"}],"wp:attachment":[{"href":"https:\/\/abspace.yves-rocher.com\/se\/ws\/wp\/v2\/media?parent=4713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abspace.yves-rocher.com\/se\/ws\/wp\/v2\/categories?post=4713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abspace.yves-rocher.com\/se\/ws\/wp\/v2\/tags?post=4713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}