{"id":7901,"date":"2019-11-19T11:50:39","date_gmt":"2019-11-19T11:50:39","guid":{"rendered":"https:\/\/abspace.yves-rocher.com\/?p=7901"},"modified":"2020-01-30T15:27:54","modified_gmt":"2020-01-30T15:27:54","slug":"lhistoire-de-monsieur-yves-rocher","status":"publish","type":"post","link":"https:\/\/abspace.yves-rocher.com\/lhistoire-de-monsieur-yves-rocher\/","title":{"rendered":"L’histoire de Monsieur Yves Rocher"},"content":{"rendered":"
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Yves Rocher : un homme aux multiples facettes ! Son amour pour la nature depuis son enfance, son esprit visionnaire... On vous raconte tout !<\/p>\r\n <\/div>\r\n <\/div><\/div>

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Un homme pionnier<\/h2>\n

Yves Rocher. Ce nom que vous connaissez bien, ce n\u2019est pas seulement celui d\u2019une marque authentique et \u00e0 part, c\u2019est aussi celui d\u2019un homme \u00e0 la vision personnelle et non-conformiste.<\/strong><\/p>\n

Avant d\u2019\u00eatre le capitaine d\u2019industrie tel que nous le connaissons actuellement, c\u2019est avant tout le petit gar\u00e7on de la Rue Saint-Vincent \u00e0 La Gacilly, en Bretagne.<\/strong><\/p>\n

Sa vision de la beaut\u00e9 initi\u00e9e il y a 60 ans se r\u00e9v\u00e8le incroyablement actuelle aujourd\u2019hui.<\/b> En invitant les femmes \u00e0 \u00ab rester vraies \u00bb et \u00e0 se reconnecter \u00e0 la nature,<\/strong> il a d\u00e9fini les fondements de la marque Yves Rocher. Et comme il le disait : \u00ab Que nous soyons petit ou grand, c\u2019est toujours notre raison d\u2019\u00eatre.<\/strong> Elle n\u2019a pas vari\u00e9 avec le temps. \u00bb<\/p>\n

Son succ\u00e8s, il le doit \u00e0 sa t\u00e9nacit\u00e9 bretonne, \u00e0 son esprit visionnaire, mais aussi au monde v\u00e9g\u00e9tal<\/strong> qui lui a tant apport\u00e9. Il d\u00e9clarait d'ailleurs : \u00ab Plus la science avance et plus elle donne raison \u00e0 la nature. \u00bb<\/strong><\/p>\n<\/div>\n<\/div><\/div><\/div>

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L\u2019ancrage breton \u00e0 La Gacilly<\/h2>\n

C\u2019est dans le petit village de La Gacilly, en Bretagne qu\u2019est n\u00e9 Yves Rocher, le 7 avril 1930. Son p\u00e8re est chapelier, sa boutique se trouve au rez-de-chauss\u00e9e de leur maison,<\/strong> c\u2019est de l\u00e0 que na\u00eet la fibre commerciale d\u2019Yves Rocher.<\/p>\n

Ayant une sant\u00e9 fragile, ses parents d\u00e9cident de lui faire l\u2019\u00e9cole \u00e0 la maison. Enfance insouciante et heureuse avec sa grande s\u0153ur, Les Landes de La Gacilly et la for\u00eat de Broc\u00e9liande sont ses terrains de jeux.<\/strong><\/p>\n

\u00c0 l\u2019\u00e2ge de 14 ans il doit surmonter la perte brutale de son p\u00e8re ce qui l\u2019incite \u00e0 se r\u00e9fugier, chaque jour, dans les bois o\u00f9 il trouve du r\u00e9confort.<\/strong> C\u2019est \u00e0 ce moment-l\u00e0 qu\u2019Yves Rocher se rend compte que la nature \u00e0 un impact positif sur notre bien-\u00eatre.<\/strong><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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Les d\u00e9buts de la Cosm\u00e9tique V\u00e9g\u00e9tale \u00ae<\/h2>\n

Au d\u00e9but des ann\u00e9es 50, une gu\u00e9risseuse du village voisin r\u00e9v\u00e8le \u00e0 Yves Rocher les secrets d\u2019un produit \u00e0 base de racines de ficaire qui a des vertus pour soigner les varices.<\/strong> Il concocte alors une cr\u00e8me<\/strong> \u00e0 partir de ces racines et constate que cela fonctionne. Il commence alors \u00e0 fabriquer cette cr\u00e8me dans la cuisine de sa m\u00e8re.<\/strong><\/p>\n

Beaucoup de gens commencent \u00e0 se plaindre, notamment les pharmaciens<\/strong> et Yves Rocher se voit r\u00e9guli\u00e8rement convoqu\u00e9 devant les tribunaux. Mais rien n\u2019entrave sa t\u00e9nacit\u00e9, bien au contraire, sa motivation est d\u00e9cupl\u00e9e.<\/strong><\/p>\n

Au fur et \u00e0 mesure, cette fameuse cr\u00e8me devient un indispensable aux gens des villages voisins,<\/strong> Yves Rocher en exp\u00e9die beaucoup, et ce n\u2019est que le d\u00e9but\u2026<\/p>\n

Manquant d\u2019espace et de moyens, mais pas de motivation, Yves Rocher se met en t\u00eate de conqu\u00e9rir le pays, l\u2019id\u00e9e : vendre sa cr\u00e8me par correspondance<\/strong> en publiant des annonces dans la presse nationale. Le succ\u00e8s est grandissant !<\/strong><\/p>\n<\/div>\n<\/div><\/div><\/div>

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La Beaut\u00e9 accessible \u00e0 toutes<\/h2>\n

Yves Rocher ne veut plus seulement se limiter \u00e0 une seule cr\u00e8me. Une id\u00e9e lui vient en t\u00eate : rendre la beaut\u00e9 accessible \u00e0 toutes les femmes !<\/strong> Accessible par le prix, mais surtout accessible partout en France,<\/strong> car les femmes rurales ont autant envie de prendre soin d\u2019elles que les femmes citadines.<\/p>\n

Une premi\u00e8re cr\u00e8me Camomille<\/strong> voit le jour, cette fleur a des vertus adoucissantes et apaisantes.<\/strong> Cette fois-ci, il s\u2019agit de cosm\u00e9tique,<\/strong> les pharmaciens ne devraient plus poser probl\u00e8me.<\/p>\n

Yves Rocher travaille alors sur le \u00ab Livre vert de la Beaut\u00e9 \u00bb,<\/strong> o\u00f9 il exprime sa vision de la beaut\u00e9,<\/strong> pour toutes les femmes, peu importe l\u2019\u00e2ge, l\u2019origine, le statut social. Il invite les femmes \u00e0 rester \u00ab vraies \u00bb, en accord avec elle-m\u00eame.<\/strong><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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La Gacilly, un h\u00e9ritage pr\u00e9cieux<\/h2>\n

Tout commence \u00e0 La Gacilly, en Bretagne. Il y a 50 ans, La Gacilly se mourrait,<\/strong> en proie \u00e0 l\u2019exode rural. Gr\u00e2ce \u00e0 l\u2019attachement d\u2019Yves Rocher pour son village,<\/strong> c\u2019est toute l\u2019\u00e9conomie de la r\u00e9gion qui est relanc\u00e9e.<\/p>\n

Yves Rocher s\u2019\u00e9tait fait la promesse de faire revivre La Gacilly<\/strong> pour honorer la m\u00e9moire de son p\u00e8re. Plus la soci\u00e9t\u00e9 se d\u00e9veloppe, plus le village prosp\u00e8re.<\/strong> Des emplois sont cr\u00e9\u00e9s, et Yves Rocher a envie de s\u2019investir autrement. Il se pr\u00e9sente alors aux \u00e9lections municipales et devient maire de son village.
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Cet engagement politique lui permettra par la suite de devenir conseiller g\u00e9n\u00e9ral, r\u00e9gional<\/strong> et d\u2019\u0153uvrer pour La Gacilly, ses habitants, son patrimoine et sa biodiversit\u00e9.<\/p>\n

La premi\u00e8re boutique Yves Rocher ouvre, au 43 boulevard Haussmann \u00e0 Paris.<\/strong> La croissance est au rendez-vous<\/strong> et La Gacilly inaugure son site de 300 salari\u00e9s.<\/strong><\/p>\n<\/div>\n<\/div><\/div><\/div>

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Des fondamentaux ancr\u00e9s dans la Marque<\/h2>\n

Bien qu\u2019Yves Rocher nous ait quitt\u00e9 le 26 d\u00e9cembre 2009, son \u0153uvre et son amour pour la nature rayonnent plus que jamais au travers de sa marque.<\/strong><\/p>\n

En perp\u00e9tuel mouvement, il y a des fondamentaux immuables auxquels la marque sera toujours fid\u00e8le : les valeurs de respect du monde qui nous entoure mais aussi une vision singuli\u00e8re de la beaut\u00e9.<\/strong><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Qui se cache derri\u00e8re cet homme pionnier ? 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